Digital Marketing
Digital marketing that drives brand awareness & consideration, and builds consumer engagement.
MAKE SOMETHING HAPPEN
We help grocery brands grow
The grocery market is always changing.
Retailer power shifts, new technologies are introduced and new choices emerge. Now, faster than ever.
Consumer habits and preferences are shifting just as fast, and competition for shopper’s attention has never been fiercer.
Ten years ago, we launched Activation as a digital agency with a mission to help grocery brands navigate and cut through these changes.
Our digital expertise sits at our heart but, today, you can’t be just ‘digital’ anymore; consumers shift and switch seamlessly between online and offline throughout the shopper journey, almost without noticing.
We believe – more passionately than ever – that consumer activations are most powerful when your channels work together in an end-to-end consumer journey.
So, that’s what we do. We help grocery brands grow by creating end-to-end digital, shopper and promotional campaigns that drive consumers closer to purchase.
This approach, combined with our deep grocery category experience and our digital-first thinking gets the results our clients want. Fast.
We are Activation, from the media channel to the shelf.
Now, let’s Make Something Happen.
Consumer activations and ideas become more powerful when channels mix together in an ‘end-to-end’ customer journey.
Think and act from the channel to the shelf…
Creativity that drives sales
Shopper Marketing
Targeted activations that influence shopper behaviour on their journey from out-of-home to in-store.
Sales Promotion
On pack and digital activations that use sales promotion mechanics to drive action in-store and online.
Our Story
In 2011, we left the big agency networks to launch Activation as an independent digital agency with a mission to help grocery brands use the power of digital to drive sales.
Fast forward 10 years and we still have the same mission and the same passion, but our scope is broader – we’re more end-to-end, more capable, with more expertise.
We’re not going to bash the big agencies – as we’ve worked in them – but, we find the brands we work best with are looking for something different… genuinely open and collaborative relationships, combined with specialist knowledge, a boutique feel and nimble approach.
We have over 25 years experience, meaning we know what makes grocery category and consumers tick.
We create work that works, meaning we don’t faff around with what might work but focus on what we know works.
We take the mystery out of marketing, always learning and passing on the knowledge so that you know too.
Why Bristol?
Does this even need justification these days?
We love our city – it’s often rated or voted the happiest city, best place to live and even the kindest city – and that’s before we take a look at Bristol’s creative or tech prowess.
It is a unique city for creativity and digital expertise, supported by a very healthy media networking community, which provides access to a lot of expertise and genuine talent.
It’s also a great city for a healthy work/life balance, which is important for us; it keeps us all happy, healthy, energised and enthused about what we do.
Whist we love Bristol, we’re not a ‘regionally focused’ agency – we work with clients all over the UK, and beyond.